If I Only Had a Brain ...
It took a few to come up with this funny display
of Napa Valley Jewelers, Napa, CA, wanted to graphically display in his
windows the concept that men and women see things differently, particularly
when it comes to giving gifts.
He developed an idea showing a female brain next to a male brain, then
displayed a gift that each might choose under these themes: practical, durable,
comfortable and traditional. Under the woman's brain, he showed jewelry.
Under the man's brain, he showed a coffeemaker (practical), frying pan (durable),
slippers (comfortable) and perfume (traditional). The most difficult part
was finding the brains. He found them in a costume shop about 60 miles away.
Gardella says two or three people came into the store each day to comment
on his windows. Brains, indeed.
by Jack HeegerCopyright © 1998 by Bond Communications.