Seven Rules for Renovating
Make the most of sprucing up
Renovation can mean a fresh start for your store: a chance to correct
old mistakes and forge a new identity. Make the most of your opportunity
by following these tips from Nina Monastero, principal of Design Continuum,
West Newton, MA, culled from an article in Visual Merchandising &
- 1. Don't overbuild. It can alienate your loyal customers and take attention
away from the merchandise.
- 2. Before you tear down, examine fixtures, carpet and furniture for
clues to help you improve your store's layout. If a fixture is covered
with scrapes from people navigating around it, for example, you might want
to relocate it when you renovate.
- 3. Consider refinishing fixtures rather than buying new ones. If your
old fixtures aren't outdated, you may be able to adapt them to your new
decor. You can save money by putting new fixtures in feature areas and
using the old ones elsewhere.
- 4. Bone up on recent developments in lighting. The past decade has
brought major changes in technology, so your current equipment may not
be the most economical or effective.
- 5. Use your renovation to strengthen your store's identity. You can
incorporate your store's logo or signature color scheme in myriad ways
from floor coverings to walls to storefront signs.
- 6. Budget 10% for unforeseen problems.
- 7. Don't forget about hidden expenses such as building permits, extra
security during after-hours renovation work, relocation of phone cables,
landlord charge-backs for utility connections and temporary signs.
Copyright © 1998 by Bond Communications.