Candy is Dandy

April 1998

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Candy is Dandy

The way to a customer's wallet is through his or her stomach. That, at least, is the idea behind Nouveautés Inc., which makes custom-molded chocolates in the shape of nearly everything – T-shirts, airplane hangars – even, yes, jewelry – to use as in-store giveaways or corporate gifts. Such themed offerings are an "inexpensive but classy" way to win customers' good will, says David Little, president. For more information call (800) 894-4438.

 

Designer Steven Lagos of Philadelphia commissions chocolate versions of some of his popular jewelry designs, taking advantage of the growing number of "designer chocolate" companies.

 

 

 





Copyright © 1998 by Bond Communications.


 

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