Candy is Dandy
The way to a customer's wallet is through his or her stomach. That, at
least, is the idea behind Nouveautés Inc., which makes custom-molded
chocolates in the shape of nearly everything T-shirts, airplane hangars
even, yes, jewelry to use as in-store giveaways or corporate
gifts. Such themed offerings are an "inexpensive but classy" way
to win customers' good will, says David Little, president. For more information
call (800) 894-4438.
Designer Steven Lagos of Philadelphia commissions chocolate versions
of some of his popular jewelry designs, taking advantage of the growing
number of "designer chocolate" companies.
Copyright © 1998 by Bond Communications.