| April 1998
Professional Insider
Style Trends
What's hot this spring?
... flourishes in footwear made their debut as Candies, the slip-on
shoes that women love, adopted gold design finishing elements by jewelers
Angela Cummings, Robert Lee Morris and Barry Kieselstein-Cord. Cummings
opted for a simple squared gold button atop the shoe. Morris went for gold
studs and a gold tassel effect. Kieselstein-Cord chose heart-shaped gold
studs that dot the shoe from front to back.
... Call it "junque," collectibles, flea market bargains
or vintage, the rage continues for old stuff in clothing, jewelry and
housewares. And it isn't just kids coming out of college anymore. Fashion
designers such as Isaac Mizrahi, Anna Sui and Dolce & Gabbana have all
incorporated flea market aesthetics into their lines.
Meanwhile, the Vintage Fashion and Antique Textiles Show, held in New
York City four times a year, attracts big-name designers and design crews
from upscale retailers and catalogs. All are looking for inspiration. "It's
far more interesting than nightclubs to see what people are wearing,"
designer Vivienne Tam told The New York Times. Attendance at the
shows has tripled in four years, says Alan Boss, who runs the operation.
Accessories such as jewelry vie with clothing for attendees' attention.
... Keep your eye on InStyle. Jewelers all over America
were heartened when Time Inc. spun off InStyle from People
magazine a few years ago. The spinoff quickly defined style as more than
clothing and started to show jewelry not only on famous people, but in separate
features even before the fashion magazines went back to it. Consumers must
like it, because the trend-rich magazine recently made the top 10 among
circulation performers in a survey by Capell's Circulation Report,
a magazine industry newsletter. Newsstand sales are phenomenal (600,000)
and a staggering 90% of its subscribers pay the full price of $19.95 for
the magazine (many magazines now get into homes through discount routes).
... In the Art Imitates Life category, luxury jeweler Bulgari ran
advertisements last year that showed subway tokens on a fancy necklace
to encourage people to visit its Madison Ave. store in New York City while
its Fifth Ave. flagship store was being renovated. Women loved the style
so much that now Bulgari makes 18k gold subway token pendants that sell
for $390.
Copyright © 1998 by Bond Communications.
|