Debut Time

April 1998

Timepieces:New Products

Debut Time

Classy and classic looks in new watch designs

This month, retailers worldwide will see hundreds of new timepiece styles in Geneva and Basel, Switzerland, the two launching arenas that most brands use for their new products each spring.

The curved cases and classic designs expected to be introduced at the Swiss shows complement the rapidly advancing technology found in new sport models. Several debuts close to the U.S. market are shown here. More will follow next month.

Women seem to have more choices than ever, particularly in sport models. Fashion-forward styles and smaller sizes allow them to buy cutting-edge looks in a fine jewelry watch.

For men and women, curved cases indicate a return to dress and panache. They also indicate greater use of case-making technology that closely links bracelets to cases for sleek lines.



The all-titanium or solid steel Revue-Thommen Airspeed Altimeter uses the company's mechanical airplane altimeter in watch form. The altimeter functions up to 14,850 feet, the movement is a Peseux mechanical with 17 jewels and the crystal is double-sided antireflective sapphire. Suggested retail, $1,595 in titanium, $1,495 in steel.

Revue Thommen, Precise International, Orangeburg, NY; (800) 431-2996,







The Maurice Lacroix Croneo adds a moon phase indicator and arrow date hand to the Valjoux 7751 automatic movement, which also includes day and month. Case and bracelet are stainless steel; a leather band is available. Suggested retail, $1,500.

Maurice Lacroix USA, Encino, CA; (818) 609-8686.






Two new Citizen Blue Angels Navihawk Promasters (bracelet and strap) celebrate the famous Navy aviation team with a precision 1/100 second chronograph, countdown timer and world timer in 22 time zones. Suggested retail, $325 for the strap model, $395 for the solid stainless steel.

Citizen Watch Co. of America, Lyndhurst, NJ; (201) 438-8150,



Jewelry designer Steven Lagos will launch his first watch design at this year's Basel Fair. The watch features one-piece construction (with removable caseback) in sterling silver or silver/18k gold accents. Selection of dials with date indicator and silver buckle is standard. Sculpted silver bracelet and buckle are available. Quartz movement and service are by Ebel. Retail, $695 to $2,000.

Lagos Time, Philadelphia, PA; (215) 925-1693.


The Catwalk from Baume and Mercier leaps to U.S. retailers this month after a year of strong sales in Europe. The watch's stainless steel construction encases a thin quartz movement and a square dial available in beige, black and steel (shown). Suggested retail, $1,250.

Baume & Mercier, New York, NY; ( 212) 593-0444,




From the start of the 1960s, the Hamilton Viewmatic's automatic movement with date has been classic and elegant. Formerly only in gold-tone, the new version features silver-tone case, silver textured dial and black leather strap. Suggested retail, $375.

Hamilton, Weehawken, NJ; (201) 271-1400.



Women can indulge in a moderately priced Swiss chronograph sized for their wrists with the Sonoma. The watch features a stainless steel curved case that integrates with the bracelet and sapphire crystal. Dials come in gray and black in addition to the white (midsized) and blue (men's) models shown. Retail, $695 for all-steel, $750 for steel with gold. Nine bracelet versions and four strap models are available.

Cross Timepieces, New York, NY; (212) 213-1446

Copyright © 1998 by Bond Communications.


HomeAsk the ExpertBrainstormStatsSite of the WeekConsumer Press Scan
Your Business On-LineCalendarMagazine & Site ArchivesStaffSite Map
Professional Jeweler EventsGuide to Electronic Services
Classified On-LineJA Certification Study Session

Home Ask the Expert Brainstorm Stats Site of the Week Consumer Press Scan Your Business On-Line Calendar Staff Site Map