Convertible jewelry seeks an audience with resourceful women
Women today may not save jelly jars and plant Victory Gardens like their
mothers and grandmothers did during World War II, but jewelry designed for
them reflects the same practicality. Like jewelry houses of the 1940s, a
number of today's jewelry companies have incorporated shield rings, pendant/brooches
and changeable earring drops into their lines.
"We as women want to feel like we have a little more control,"
says designer Josefa Hirsch of H & F Diamond Inc., who has created a
full line of convertible diamond jewelry. "When we buy clothing, we
mix and match. But when we buy diamonds, we usually wear them only to black-tie
affairs. This new line gives women something they can wear every day and
can design themselves."
Hirsch's creations snap, screw and slide like toys for inquisitive children,
changing into new pieces with each dismantling. For example, a multilayered
diamonds-by-the-yard choker unsnaps into a tennis bracelet, two long necklaces
and a set of earring pendants. Another necklace transforms into brooches,
bracelets and earrings. Matte rings slide into pavé shields, and
sapphire pendants unscrew to make way for pearls, sliding from a necklace
to an earring. The links and connections blend with the rest of the jewelry.
Two-, three- or four-in-one jewelry creations can appeal to the modern
self-purchase customer as well as the gift-giver who ultimately will be
back for more. Hirsch has targeted a variety of ideal consumers for her
jewelry, among them businesswomen and travelers, value-conscious women and
the "women with everything" who will use such jewelry as a conversation
H & F Diamond Cutters, New York, NY; (800) 255-6171 or (212) 719-1777,
fax (212) 719-3184.
by Stacey King
|The 18k and diamond ring at (middle) can be worn alone or with a diamond-sprinkled
shield (left) or diamond pavé shield (right).|
Copyright © 1998 by Bond Communications.