Your Name in Lights

August 1998


Your Name in Lights

Retailers are projecting their images – literally

Talk about up-to-the-minute advertising techniques. Shreve & Co., San Francisco, has installed a system that projects onto the sidewalk in front of the store the 4-foot-wide image of a working clock bearing the store's name and that of Rolex. Rolex watches, of course, are available within.

The projection machine is mounted inside the store and sends the image through the window and the security grid onto the ground.

The system is distributed by Derksen (USA) Inc., Orangevale, CA. The company has sold other clock projection systems to Tourneau and Swatch, as well as to hotels and casinos. They can be installed in 45 minutes or so by your local electrician, says Michael Puehse, vice president.

The company doesn't limit itself to clocks. The gobos, as the plates through which the light passes are called, can be cut in any imaginable shape.

The company also can help a retailer to project a series of images at intervals from three seconds to three minutes. The size of the image is adjustable from two to 50 feet wide. Prices for the technology start at $1,690. Derksen (USA) Inc., (916) 988-0390.

A Rolex watch projection gets the attention of a shopper in front of Shreve & Co., San Francisco.



Copyright © 1998 by Bond Communications.


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