Time Outside

August 1998

Timepieces:News

Time Outside

Outdoor enthusiasts look for rugged watches

If your clientele includes outdoors lovers, hikers, kayakers or weekend campers, check out this list from Outside,a magazine for outdoor enthusiasts. Outsidelisted the following watches as best buys for outdoor gear. Many are available to retail jewelers. Watches are listed with suggested retail price and company telephone number.

Analog Watches

  • Swiss Army Brand, Original Watch, $135; (800) 243-4057.
  • Hamilton Khaki Sub III, $275; (201) 271-1400.
  • TAG Heuer Formula 1 Chronograph, $895; (973) 467-1890.
  • Sector 950 Chrono Automatic, $1,750; (800) 994-3452.

Digital Watches

  • Timex Ironman Triathlon Watch with Data Link, $70; (800) 367-9282.
  • FreeStyle Compass Watch, $80; (800) 949-1563.
  • Polar Electro's SmartEdge heart-rate monitor, $199; (800) 227-1314.
  • Casio G-Shock, $100; (973) 361-5400.
  • Citizen Titanium Aqualand Duplex, $595; (201) 438-8150.
  • St. Moritz Format 2 Ti Chronograph, $165; (800) 663-1881.

RETAILER ADVICE: Poll your customers' magazine-reading habits when gathering demographic data from them, then check them out yourself to see what's being advertised or noted in articles.

– by Michael Thompson



Copyright © 1998 by Bond Communications.


 

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