Not Standard Time

August 1998

Timepieces:New Products

Not Standard Time

When "new" means more than just-released

Being on time is nice. But half the fun is in how you tell it. Here are timepieces that add something extra to the process. Not necessarily an added function, but quite possibly a bit of glamour, some unique shapes, one-of-a-kind styles or just plain fun.

Recent debuts were kind to consumers in search of a timepiece with individuality or, as some would say, personality.

– by Michael Thompson

The new Longines DolceVita Diamonds contains 36 diamonds, is made in two sizes and comes with a white or blue dial and steel strap or leather bracelet. Retail from $1,795 (shown) to $3,195 (men's size with bracelet).
Longines, Weehawken, NJ; (800) 897-9477,

This Mariana 9000 goes very deep, being the only watch able to perform underwater at 9,000 meters (about 5.6 miles). The watch has been fully tested and patented after two years of development. Six bright dials are available, and a lithium battery is standard. Suggested retail, $1,295.
Roven Dino Swiss, Pine Brook, NJ; (800) 882-8608.

This women's steel Ikepod automatic chronograph, called Isopod, is an officially certified chronometer. Its movement is visible through a small window in the back. Available in October. Suggested retail, $3,950.
Ikepod Watch Co., Chicago, IL; (312) 861-0540,

New from André Le Marquand, this "Side Watch" faces the wearer on the wrist's side for a quick peak without turning the wrist. Leather or Velcro strap, carbonized acrylic case in a variety of colors and ETA Swiss movement. Suggested retail, $80. Sportime, Beverly Hills, CA; (310) 552-6919.

The steel case on this Perry Ellis men's watch circles a shimmering blue face with a separate seconds dial. The strap is brown polished leather. Retail, $85.

Perry Ellis, Genender International, Wheeling, IL; (800) 547-3333.

 Returning to the U.S., Clerc has been making fine watches and jewelry in Geneva since 1874. The company makes automatic watches in 18k gold, steel or platinum. All movements are hand-decorated and visible through the case back. The gold model shown retails for $13,250.
Clerc US, New York, NY; (212) 605-0163.

From a new series of 14k gold models by Cristian Geneve, this white gold watch features an ETA Swiss movement and diamond bezel and comes with a lifetime warranty. Suggested retail, $3,225.
Brokoe Manufacturing, Glen Head, NY; (516) 759-5353.

From Delance, the first all-Swiss line from Kaiser Time, this all-steel model has 52 diamonds, domed sapphire crystal, blue mother-of-pearl dial, screw-in case back and silver spiral-braided bracelet with sapphire cabochon.
Kaiser Time, New York, NY; (212) 371-5020,

Judo fighters roll on engraved tatami mats with the phrase "will to fight" emblazoned in Japanese. This watch from Akteo captures that sentiment.
Akteo, Framingham, MA; (508) 620-8755,


Copyright © 1998 by Bond Communications.


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