Bridal Couples

December 1998

Diamonds:New Products

Bridal Couples

Engagement and wedding rings represent unity – not to mention convenience – when your customers buy them in matched pairs

Make it easy on your bridal jewelry customers. Many are fairly new to jewelry stores. They've already seen a mind-boggling array of ring styles in magazines, on TV and among friends. They're in the middle of planning a wedding. Their heads are spinning with a million other details when they appear on your doorstep to buy an engagement ring.

Win their appreciation by encouraging them to choose matching engagement and wedding rings now so they don't have to return later – when they'll be even busier – to buy the wedding rings.

Convenience isn't the only reason. "The presentation of a collection gives the customer more to look at and gives the retailer more to talk about," says Nancy Klein, president of Antica Design Inc., New York City.

In addition, you have more room to create effective displays with bridal sets because the rings are shown stacked rather than engagement rings in one area and wedding rings in another.

– by Lorraine M. Suermann

Platinum and 18k rings with diamonds of various shapes are from Antica Design's bridal collection. Suggested retail, $170-$28,500.
Antica Design Inc., New York City; (212) 730-6920, fax (212) 730-6573.

Diamond bridal set from H.K. Schaeffer & Co. contains 0.95 carat of baguette diamonds and a 0.50-ct. marquise center. Suggested retail for the set, $3,900.
H.K. Schaeffer & Co., Miami, FL; (305) 557-3322, fax (305) 556-5234.

Platinum set includes an engagement ring with six (0.20 ct.) round diamond accents. Keystone for the semimount and wedding band, $1,280.
Goldman, a division of Frederick Goldman Inc., New York City; (800) 221-3232.

Platinum and 18k gold merge in this engagement and wedding ring set. The wedding ring is flush-set with two .04-ct. diamonds. Suggested retail for the semimount and wedding band, $2,200.
William Schraft Design, Newark, NJ; (973) 622-2658.

Bezel-set diamonds in white gold give this bridal set a modern look. Each ring holds about 0.75 carat of diamonds. Rings are available in any color or karatage of gold and in platinum. Suggested retail, $1,144 for the engagement ring (top), $1,529 for the wedding band.
Mercury Ring Corp., Englewood, NJ; (800) 223-0930, fax (201) 569-1070.

Platinum and 18k bridal set contains 0.39 carat of side diamonds. Suggested retail, $2,550 for the semimount and wedding band.
Verragio, New York City; (212) 868-8181.

Platinum trio features Hearts on Fire® diamonds. Engagement ring holds a 0.58-ct. I SI Ideal Cut center stone and 0.30 carat of side stones. Suggested retail, $6,000. Women's wedding band has 0.17 carat of diamonds ($1,200). Men's band has 0.33 carat of G VS diamonds ($1,700).
Di-Star Ltd., Boston, MA; (617) 523-5588, fax (617) 523-1437.

18k and platinum rings hold round diamonds and tapered baguettes in a wire mounting. Engagement semimount has 0.24 carat of baguettes and 0.08 carat of rounds. Suggested retail, $1,560. Wedding band has 0.24 carat of baguettes and 0.12 carat of rounds ($1,655). Available in 14k.
Sachs/Reisman Inc., New York City; (800) 236-6421 or (212) 719-4102.

18k bridal set contains 0.75 carat of invisibly set princess-cut diamonds. Suggested retail, $1,650 for the engagement semimount and wedding band.
Novita, Pasadena, CA; (626) 351-9544.

Craftsmen join 18k gold and platinum in these unity rings.
A. Jaffe, a division of Sandberg & Sikorski, New York City; (800) 223-0553 or (212) 843-7464, fax (212) 779-1998.

Copyright © 1998 by Bond Communications.


HomeAsk the ExpertBrainstormStatsSite of the WeekConsumer Press Scan
Your Business On-LineCalendarMagazine & Site ArchivesStaffSite Map
Professional Jeweler EventsGuide to Electronic Services
Classified On-LineJA Certification Study Session

Home Ask the Expert Brainstorm Stats Site of the Week Consumer Press Scan Your Business On-Line Calendar Staff Site Map