The Mean Reds
No other hue will do, says one expert
If you're thinking about deviating from the pervasive reds of Valentine's
Day, forget it. Bernie Spain, co-CEO of greeting card store chain Spain's
Cards & Gifts, swears that only the traditional color will work for
such a tradition-oriented holiday.
"Pink doesn't cut it, pale blue never," Spain told The
Player, a Philadelphia business magazine. "Once in a while someone
will try something a little avant-garde: black, magenta, one year it was
yellow. Not a chance. The color is red. You forget that, you can forget
Spain should know. His foolproof formula sells more than a million greeting
cards, 80,000 mylar balloons, cut roses and zillions of cinnamon hearts
every Feb. 14.
Copyright © 1998 by Bond Communications.