The Mean Reds

December 1998

Image:Valentine's Day

The Mean Reds

No other hue will do, says one expert

If you're thinking about deviating from the pervasive reds of Valentine's Day, forget it. Bernie Spain, co-CEO of greeting card store chain Spain's Cards & Gifts, swears that only the traditional color will work for such a tradition-oriented holiday.

"Pink doesn't cut it, pale blue – never," Spain told The Player, a Philadelphia business magazine. "Once in a while someone will try something a little avant-garde: black, magenta, one year it was yellow. Not a chance. The color is red. You forget that, you can forget Valentine's Day."

Spain should know. His foolproof formula sells more than a million greeting cards, 80,000 mylar balloons, cut roses and zillions of cinnamon hearts every Feb. 14.

Copyright © 1998 by Bond Communications.


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