Women love jewelry, but their sweethearts want power drills
You may have to expand your product scope if you want to attract the
female shopper this Valentine's Day. A study by the International Mass Retail
Association shows men gravitate toward specialty stores and florists; women
tend to give non-traditional Valentine's Day gifts and shop at superstores,
where they can pick up something for everybody &a#150 candy, stuffed toys,
candles, CDs, tools and greeting cards &a#150 in one time-saving trip.
Men are the bigger spenders, paying an average $119 on gifts for their
wives and girlfriends; women average $56 for their children and husbands.
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