Cupid's Conundrum

December 1998

Image:Valentine's Day

Cupid's Conundrum

Women love jewelry, but their sweethearts want power drills

You may have to expand your product scope if you want to attract the female shopper this Valentine's Day. A study by the International Mass Retail Association shows men gravitate toward specialty stores and florists; women tend to give non-traditional Valentine's Day gifts and shop at superstores, where they can pick up something for everybody &a#150 candy, stuffed toys, candles, CDs, tools and greeting cards &a#150 in one time-saving trip.

Men are the bigger spenders, paying an average $119 on gifts for their wives and girlfriends; women average $56 for their children and husbands.

– Stacey King

Copyright © 1998 by Bond Communications.


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