Precious Metals:Data & Statistics
Karat Gold and Tabletops Keep Gross Margins Afloat
Jewelers experienced little growth in karat gold jewelry and tabletop/gift/silver
sales in 1997, based on the 1998 "Cost of Doing Business Survey"
by Jewelers of America. But these two product categories were strong contributors
to profitability, as measured by gross margin return on inventory (which
shows whether you're earning enough on your investment in inventory).
Designer/Artist/Custom retailers reported the most success with this
category, enjoying 20% sales growth and nearly 105% growth in profitability.
For more information on the study which measures profitability,
productivity and financial management call JA at (800) 223-0673.
Note: The study is meant to provide "yardsticks"
not hard-and-fast goals that you should try to match. If your figures
don't match those in the study, it's not necessarily bad. But you should
try to understand why your figures differ, says JA. Figures are medians,
which means half the respondents reported higher figures, half reported
lower. X=number of turns.
Copyright © 1998 by Bond Communications.