Timepieces:Data & Statistics
Steel Crushes Precious-Metal Watch Imports to U.S.
But don't count out silver, gold and platinum cases. And take a new
look at an old category: pocket watches
mports of watches with precious-metal cases are falling as those made
with steel grow, based on 1997 statistics just released by the U.S. Department
of Commerce. This isn't surprising, given that nearly every watch brand
now offers at least one full-steel line.
However, all-steel or base-metal cases don't dominate all watch types.
These charts show growing imports of and interest in – anadigital
models with precious-metal cases. Look for this product category to grow
In addition, reports from Switzerland show a steady increase (+3.8%)
in exports of karat gold watches exported to the United States in the first
six months of 1998.
Even the pocket watch is garnering the kind of attention it hasn't seen
since our grandfathers' day. Pocket-watch imports grew nearly 163% in 1997
and a similar increase is expected for 1998. Look for a continued increase
in sales of gold, silver and goldplated pocket watches in 1999. Much of
this heightened interest in pocket watches is thanks to a few fine brands
expanding U.S. distribution, say retailers.
by Michael Thompson
Copyright © 1998 by Bond Communications.