GIA OFFERS 'DIAMOND ESSENTIALS'
Quick and thorough education for busy sales associates
Next month, the Gemological Institute of America will introduce "Diamond
Essentials", a course designed to foster increased knowledge of and
confidence in diamonds among retail jewelry sales associates.
This course is written from the perspective of a jeweler and doesn't
compete with GIA's gemologically intensive diamonds course, says GIA. (The
more complex course will remain an important part of the Graduate Gemologist
"We developed this new course tailored specifically to jewelers'
needs," says Brook Ellis, GIA's vice president of education. Informed
and informative sales associates will help you sell more diamonds, and their
education can insulate you from litigation, says GIA. A sales associate
who understands the details of diamond treatment is less likely to get tripped
up on disclosure issues.
The course has undergone close review by jewelers, as well as within
GIA. Instructors and research ex-perts reviewed the course, following its
preparation by the GIA course development department.
"Diamond Essentials" is offered at an introductory price of
$349. Students need a minimum of three months and a maximum of 12 months
to complete the correspondence course, which is fully serviced by a staff
of instructors who grade assignments and answer tests.
"Diamond Essentials" is not a sales course. "It is based
on product information for use in selling situations," says Ellis.
It has seven written assignments and a video component that shows aspects
of diamonds that are difficult to describe fully in writing - such as details
on sieving. It also will cover:
- How the 4Cs affect appearance and value of a diamond
- Procedures used in weighing and measuring diamonds
- How diamond color relates to value
- How color and clarity are graded
- Diamond jewelry
GIA, 5345 Armada Drive, Carlsbad, CA 92008; (800) 421-7250, ext. 4001.
- by Robert Weldon, G.G.Copyright © 1998 by Bond Communications.