February 1998



Collector's additions enliven store windows


Michael Brasky collects things, lots of things: children's blocks, tin boxes, little Santa Clauses and stuffed dogs, to name just a few. After he finds them, he puts them to use as props in jewelry store window displays.

Brasky, co-owner of the Seattle bookstore M. Coy Books, has designed windows for his round-the-corner neighbor, Goldman's Jewelers, for six years. One display featured 75 or so Japanese floats (colored glass buoys) that drifted over the Pacific Ocean and landed on West Coast beaches. Another draped jewelry over the backs of Brasky's collection of decoy ducks. The holiday 1997 windows were adorned with 19th-century stemware and other pieces made of mercury-glass. The glass antiques were complemented by Christmas tree ornaments.

"I spend days, weeks, thinking about how to do them. I obsess," Brasky says. "Then I pack up everything I could possibly need into a huge zipper bag, haul it over to the store, and am done in about an hour."

The windows attract attention from all types. The Japanese floats lured a woman who ended up buying all of them.

Most importantly, the windows do help sell jewelry, says Peter Davis, Goldman's manager. "The windows are unusual, they're unexpected. They pull customers right into the store."

Copyright © 1998 by Bond Communications.


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