At Press Time

If you sell Seiko's Arctura brand Kinetic watch, show your customers the November 1997 cover of Vogue magazine. The cover model wears the watch, which is highly visible on her right wrist. This marks the first time in years that any watch has graced the cover of this fashion bible.

Keep a few copies near the Seiko counter to show potential Seiko buyers. Seiko Corp. of America, 1111 Macarthur Ave., Mahwah, NJ 07430; (201) 529-5730

- by Michael Thompson

• Home • Ask the Expert • Brainstorm • Stats • Site of the Week • Consumer Press Scan

• Your Business On-Line • Calendar • Magazine & Site Archives • Staff • Site Map

• Professional Jeweler Events • Guide to Electronic Services

• Classified On-Line • JA Certification Study Session