Timepieces: New Products
Sport watches are an antidote to cabin
It's February and time for relief from cabin fever. Step outside and
do something - anything - to get your muscles moving. Skiing is the sport
of choice for many during the winter, while other adventurers seek out warm
climates for scuba diving, surfing, flying, racing and running. Hundreds
of watches have been designed especially for these competitive consumers.
Though dressier styles grow in popularity each month, chronographs continue
to sell well, especially among men. (We suspect they're wearing them for
good timing as well as a good-looking time.) Here are a few to consider
when it comes time to reorder for your store.
Seiko's Analog Depth Sensor measures all essential dive data in analog
form, including depth, maximum depth, dive duration and dive start time.
Measurement starts automatically when the dive begins. The watch is equipped
with a rapid ascent alert, abnormal depth warning, previous dive log memory,
battery-life indicator, pressure-vented urethane strap and water resistance
to 660 feet. Suggested retail, $1,350. Seiko, 1111 Macarthur Blvd., Mahwah,
NJ 07430; (201) 529-5730, www.seikoUSA.com.
Burett's Abyss Collection has 28 new watches with water resistance to
660 feet. All feature ETA automatic or quartz movements, date display, unidirectional
rotating bezel, screw-locked back and sapphire crystal. Straps include steel,
steel/gold or several colors of leather. Retail, $725 and up. Burett Swiss
Sports Watches, 40 Seaview Drive, Secaucus NJ 07094; (888) 828-7388, www.burett.com.
From its extensive diver's watch collection, this Citizen Solar Tech
operates for six months on a single charge in sunlight or indoors. Suggested
retail, $295. Citizen Watch Co. of America, 1200 W. Wall St., Lyndhurst,
NJ 07071; (201) 438-8150.
Up and Away
The Black Steel Fighter Command chronograph from Chase-Durer is equipped
with an ETA 251.265 movement, oversize day and date display, mineral crystal,
four push buttons and four dials, tritium hands and indexes, and stainless
steel case and band. Suggested retail, $595. Also available in silver steel.
Chase-Durer, 270 N. Canon Drive, Suite #1402, Beverly Hills, CA 90210; (310)
introduces a tribute to U.S. Navy Commander Peter Weems. In 1923, he created
a system of navigation called "avigation" with the help of a Longines
watch. Today, Avigation is the name of a new line of automatic watches inspired
by Weems' work. The watches are available in chronograph and in standard
three-hand styles, each made with steel bracelet or leather strap, transparent
caseback and slightly domed crystal. Longines, 1200 Harbor Blvd., Weehawken,
NJ; (800) 897-9477, www.longines.com.
Feet on the Ground - or Not
Colorful and fun for any sport, the Armitron Pro-Sport comes in three
bright-colored Velcro strap and black versions, with digital readout, Instalite
mode, alarm and day indicator. Water resistant to 100 feet. Suggested retail,
$30. Armitron, 29-10 Thomson Ave., Long Island City, NY 11101; (718) 784-0700.
From the new Tech collection by Calvin Klein, this chronograph is made
with stainless steel case and bracelet, ETA quartz movement, 165 feet of
water resistance and mineral crystal. Suggested retail, $250. cK Watch Co.
Ltd., 1200 Harbor Blvd., Weehawken, NJ 07087; (201) 271-1400.
The first Cartier watch based on a jewelry collection, Cartier's Trinity
watch follows its namesake in popularity. Shown are two versions of the
18k gold watch, available in tricolor gold only or with diamonds. One strap
and two bracelet designs are available also. Suggested retail, $4,500 to
$42,100. Cartier, 2 Corporate Drive, #440, Shelton, CT 06484; (203) 925-6400.
The stainless steel version of "Dress," the new Calvin Klein
style for women, features a two-piece stamped case, mineral crystal, ETA
quartz movement and water resistance to 99 feet. Also available in goldtone.
Suggested retail, $195. cK Watch Co. Ltd., 1200 Harbor Blvd., Weehawken,
NJ 07087; (201) 271-1400.
3.9 mm thin, the Swatch Skin is the thinnest plastic watch in the world.
Under development since 1992, the watch comes in red, yellow, blue, black
and clear plastic and is water resistant to 99 feet. Swatch, 1200 Harbor
Blvd., Weehawken, NJ 07087; (201) 271-1400.
Copyright © 1998 by Bond Communications.