SURE CURES

February 1998

Timepieces: New Products


SURE CURES

Sport watches are an antidote to cabin fever

 

It's February and time for relief from cabin fever. Step outside and do something - anything - to get your muscles moving. Skiing is the sport of choice for many during the winter, while other adventurers seek out warm climates for scuba diving, surfing, flying, racing and running. Hundreds of watches have been designed especially for these competitive consumers. Though dressier styles grow in popularity each month, chronographs continue to sell well, especially among men. (We suspect they're wearing them for good timing as well as a good-looking time.) Here are a few to consider when it comes time to reorder for your store.

 

Diver Down


Seiko's Analog Depth Sensor measures all essential dive data in analog form, including depth, maximum depth, dive duration and dive start time. Measurement starts automatically when the dive begins. The watch is equipped with a rapid ascent alert, abnormal depth warning, previous dive log memory, battery-life indicator, pressure-vented urethane strap and water resistance to 660 feet. Suggested retail, $1,350. Seiko, 1111 Macarthur Blvd., Mahwah, NJ 07430; (201) 529-5730, www.seikoUSA.com.

 

 

 

 


Burett's Abyss Collection has 28 new watches with water resistance to 660 feet. All feature ETA automatic or quartz movements, date display, unidirectional rotating bezel, screw-locked back and sapphire crystal. Straps include steel, steel/gold or several colors of leather. Retail, $725 and up. Burett Swiss Sports Watches, 40 Seaview Drive, Secaucus NJ 07094; (888) 828-7388, www.burett.com.

 

 

 

 


 

From its extensive diver's watch collection, this Citizen Solar Tech operates for six months on a single charge in sunlight or indoors. Suggested retail, $295. Citizen Watch Co. of America, 1200 W. Wall St., Lyndhurst, NJ 07071; (201) 438-8150.

 

 

 


Up and Away

 

The Black Steel Fighter Command chronograph from Chase-Durer is equipped with an ETA 251.265 movement, oversize day and date display, mineral crystal, four push buttons and four dials, tritium hands and indexes, and stainless steel case and band. Suggested retail, $595. Also available in silver steel. Chase-Durer, 270 N. Canon Drive, Suite #1402, Beverly Hills, CA 90210; (310) 550-7280.

 

 


Longines introduces a tribute to U.S. Navy Commander Peter Weems. In 1923, he created a system of navigation called "avigation" with the help of a Longines watch. Today, Avigation is the name of a new line of automatic watches inspired by Weems' work. The watches are available in chronograph and in standard three-hand styles, each made with steel bracelet or leather strap, transparent caseback and slightly domed crystal. Longines, 1200 Harbor Blvd., Weehawken, NJ; (800) 897-9477, www.longines.com.


Feet on the Ground - or Not

 

Colorful and fun for any sport, the Armitron Pro-Sport comes in three bright-colored Velcro strap and black versions, with digital readout, Instalite mode, alarm and day indicator. Water resistant to 100 feet. Suggested retail, $30. Armitron, 29-10 Thomson Ave., Long Island City, NY 11101; (718) 784-0700.

 

 

 


From the new Tech collection by Calvin Klein, this chronograph is made with stainless steel case and bracelet, ETA quartz movement, 165 feet of water resistance and mineral crystal. Suggested retail, $250. cK Watch Co. Ltd., 1200 Harbor Blvd., Weehawken, NJ 07087; (201) 271-1400.

 

 

 

 

 


Dressing Up

 

The first Cartier watch based on a jewelry collection, Cartier's Trinity watch follows its namesake in popularity. Shown are two versions of the 18k gold watch, available in tricolor gold only or with diamonds. One strap and two bracelet designs are available also. Suggested retail, $4,500 to $42,100. Cartier, 2 Corporate Drive, #440, Shelton, CT 06484; (203) 925-6400.

 

 

 


The stainless steel version of "Dress," the new Calvin Klein style for women, features a two-piece stamped case, mineral crystal, ETA quartz movement and water resistance to 99 feet. Also available in goldtone. Suggested retail, $195. cK Watch Co. Ltd., 1200 Harbor Blvd., Weehawken, NJ 07087; (201) 271-1400.

 

 


Just 3.9 mm thin, the Swatch Skin is the thinnest plastic watch in the world. Under development since 1992, the watch comes in red, yellow, blue, black and clear plastic and is water resistant to 99 feet. Swatch, 1200 Harbor Blvd., Weehawken, NJ 07087; (201) 271-1400.






Copyright © 1998 by Bond Communications.


 

HomeAsk the ExpertBrainstormStatsSite of the WeekConsumer Press Scan
Your Business On-LineCalendarMagazine & Site ArchivesStaffSite Map
Professional Jeweler EventsGuide to Electronic Services
Classified On-LineJA Certification Study Session

Home Ask the Expert Brainstorm Stats Site of the Week Consumer Press Scan Your Business On-Line Calendar Staff Site Map