Antwerp Sales to U.S. Rise 14%


July 1998


Antwerp Sales to U.S. Rise 14%

Interest in well-cut diamonds contributes to growth

While total turnover of diamonds in Antwerp was down 3% in 1997, the Diamond High Council (known by the acronym HRD) announced at its annual press luncheon in Basel that polished diamond sales to the U.S. rose 14% in 1997 vs. 1996, perhaps reflecting an exploding interest in well-cut diamonds, an Antwerp specialty.

In other HRD news:

  • HRD announced the release of a new video promoting the diamonds of Antwerp. The video, called Antwerp Diamonds, a Brilliant Experience, comes in five- and 25-minute versions. Retailers can show the video to customers interested in diamonds cut in Antwerp.
  • HRD has opened its first overseas office in Toronto, Ontario, Canada. HRD will offer diamonds, education and public relations services at the office.
  • HRD will sponsor a diamond conference at the Hong Kong Jewellery and Watch Fair Sept. 24-27. Topics will include consumer behavior and diamond jewelry promotion in Southeast Asia and updates on the growing diamond trade in China. The conference will be held at 4:30 p.m. on Sept. 24 in Room 201 of the new wing of the Hong Kong Convention and Exposition Centre. You must preregister by contacting HRD at its Antwerp location.
  • For jewelers who promote diamonds from Antwerp, HRD introduced gourmet "diamond" chocolates by Belgian chocolate maker Gartner. There's also a new Belgian beer called "Carat" by the De Koninck brewery. Special passes and tourist diamond promotions are available for customers who travel.

HRD; (323) 222-0511, fax (323) 222-0724, For information on the new Toronto office, contact HRD Canada, (416) 977-2728, fax (416) 977-1438,

– by Peggy Jo Donahue

Copyright © 1998 by Bond Communications.


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