Antwerp Sales to U.S. Rise 14%
Interest in well-cut diamonds contributes to growth
While total turnover of diamonds in Antwerp was down 3% in 1997, the
Diamond High Council (known by the acronym HRD) announced at its annual
press luncheon in Basel that polished diamond sales to the U.S. rose 14%
in 1997 vs. 1996, perhaps reflecting an exploding interest in well-cut diamonds,
an Antwerp specialty.
In other HRD news:
- HRD announced the release of a new video promoting the diamonds of
Antwerp. The video, called Antwerp Diamonds, a Brilliant Experience, comes
in five- and 25-minute versions. Retailers can show the video to customers
interested in diamonds cut in Antwerp.
- HRD has opened its first overseas office in Toronto, Ontario, Canada.
HRD will offer diamonds, education and public relations services at the
- HRD will sponsor a diamond conference at the Hong Kong Jewellery and
Watch Fair Sept. 24-27. Topics will include consumer behavior and diamond
jewelry promotion in Southeast Asia and updates on the growing diamond
trade in China. The conference will be held at 4:30 p.m. on Sept. 24 in
Room 201 of the new wing of the Hong Kong Convention and Exposition Centre.
You must preregister by contacting HRD at its Antwerp location.
- For jewelers who promote diamonds from Antwerp, HRD introduced gourmet
"diamond" chocolates by Belgian chocolate maker Gartner. There's
also a new Belgian beer called "Carat" by the De Koninck brewery.
Special passes and tourist diamond promotions are available for customers
HRD; (323) 222-0511, fax (323) 222-0724, www.diamonds.be.
For information on the new Toronto office, contact HRD Canada, (416) 977-2728,
fax (416) 977-1438, www.hrdcan.com.
by Peggy Jo Donahue
Copyright © 1998 by Bond Communications.