You Oughta Be in Pictures
Direct your advertising to movie audiences
If you're looking for a captive audience for your print ads, try your
local movie theater. Ads featured in the movie-trivia-quiz slide shows that
precede the theater's coming attractions score a 62% recall, says National
Cinema Network, a Falls Church, VA, company that produces the shows. That's
three times the recall of TV, the company says.
Copyright © 1998 by Bond Communications.