You Oughta Be in Pictures

 

July 1998

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You Oughta Be in Pictures

Direct your advertising to movie audiences

If you're looking for a captive audience for your print ads, try your local movie theater. Ads featured in the movie-trivia-quiz slide shows that precede the theater's coming attractions score a 62% recall, says National Cinema Network, a Falls Church, VA, company that produces the shows. That's three times the recall of TV, the company says.






Copyright © 1998 by Bond Communications.


 

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