Rocks and Hard Places


July 1998


Rocks and Hard Places

More stores are using hard floors to soften their image

In jewelry stores across the country, the hush of plush carpet is giving way to the sound of footsteps on hard floors. Architect Dick Marquette, owner of Allsman Corp., with offices in Phoenix, AZ, and Leawood, KS, says he's been designing more jewelry-store interiors with floors made of wood, tile or stone – reflecting, in some instances, the store owner's desire for a more casual, less-intimidating atmosphere.

For the newly opened James Eliot store in Scottsdale, AZ, for example, Marquette specified an almond-colored terra cotta floor. He has used hardwood floors in several units owned by Amstrong Diamond Center, based in Munster, IN, and used man-made tile for Thornton & Sons in Dixon, CA.

If you're thinking of rolling up your rugs, Marquette has a tip: stone and tile floors are easier to maintain than wood floors – they don't get scuffed as quickly.

Copyright © 1998 by Bond Communications.


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