This Year: Luxury Movement
High-end brands promise to take off
High-end brands are on the move in the U.S. If you've not carried luxury
watches recently, this year may offer a rare opportunity to join the relatively
small number of retailers who do. Brands with plans to reassess their retail
bases include IWC, Breguet, Porsche Design, Daniel Roth, Bertolucci, Chronoswiss
and Vacheron Constantin.
The growing interest in the U.S. market is due partly to the growing
number of luxury steel models with relatively lower prices, says Paul White
of Reis-Nichols Jewelers, Indianapolis, IN. In addition, the U.S. economy
compares very favorably with those of Japan and other countries in the Far
East where many luxury brands traditionally have sold very well.
However, luxury brands require special handling. Think about your store's
image and your long-term business plan, advises Ronald Jackson, president
of Girard-Perregaux U.S. A luxury brand needs a retail partner whose sales
and image goals closely mesh.
Copyright © 1998 by Bond Communications.