New Mexico Cracks Down on Deception

June 1998

At Press Time

New Mexico Cracks Down on Deception

Jewelry and craft shops selling American Indian silver and turquoise jewelry and other handcrafted items may soon be the target of an initiative to stop deceptive pricing in New Mexico.

Many of the shops advertise on-going "50% off" sales, which State Attorney General Tom Udall calls "dubious price discounts." One New Mexico jeweler notes in a Washington Postreport that tourists walk out of her store when they see she doesn't advertise half-off prices.

Udall hopes new regulations will take effect early this month following public hearings. The regulations would prohibit jewelry from being advertised as discounted unless it is first offered at non-discounted prices for at least 60 days.

by Stacey King

Copyright © 1998 by Bond Communications.


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