Diamond Power Play

June 1998

At Press Time

Diamond Power Play

Summer programs will prepare retailers for fall sales

Diamond education will heat up this summer with a power-packed traveling seminar program by the Diamond Promotion Service. "The Best of the Best" project will team leading industry trainers and motivational speakers in an educational outreach program designed to help retailers increase their diamond sales.

Topics will include sales "attitude," customer motivation, presentation, product knowledge, overcoming customer objections, working with client books and integrating strategies for better-quality diamond sales. The speakers are trainers and marketing experts Keith Harrell, Robert Stevenson, Dave Richardson, Leonard Zell, Shane Decker, Dr. Chris Bramlett, Sam Arnstein, Christine Anzel, Jack Levenson and DPS' own education director, Diane Warga-Arias.

The three-hour seminars will be held June 8 in Las Vegas, NV, during the JCK International Jewelry Show; July 20 in New York City during the JA International Jewelry Show; July 25 in St. Louis, MO, during the IJO Fall Seminar/Buying Show; Aug. 10 in Toronto, Ontario, Canada, during Jewellery World Expo; and Aug. 29-30 in Columbus, OH, during the Columbus Jewelry Show.

by Stacey King

Copyright © 1998 by Bond Communications.


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