Diamonds' Magical Appeal

June 1998

Diamonds:New Products

Diamonds' Magical Appeal

Invisibly set diamonds create very visible sales opportunities

This summer, turn one of your showcases into a fairy tale world where diamonds seem suspended in air, thanks to the time-honored technique of invisible setting.

You might convince customers the diamonds are commanded into position with the wave of a wand and held in place by thin air.

More likely, however, customers will be interested in the true story, that invisible setting traditionally involves gems that are shaped with grooved girdles then set into an underlying network of thin frame settings, making them quite secure.

This is one magic trick everyone can understand and appreciate.

by Lorraine M. Suermann

BSH Diamond Corp.'s 18k yellow and white gold bracelet holds 4.40 carats of invisibly set princess cut diamonds. Suggested retail, $11,000.
BSH Diamond Corp., Los Angeles, CA; (213) 622-4313, fax (213) 622-5958.


Platinum band features 1.49 carats of invisibly set princess cut diamonds and 0.22 carat of round diamonds on each side. Keystone, $5,008.
Advanced Jewelry, Los Angeles, CA; (800) 306-6646 or (213) 623-3790, fax (213) 623-5530.

Novita's 18k gold ring features 1.61 carats of round diamonds set invisibly for a scalloped look. Suggested retail, $4,200.
Novita, Pasadena, CA; (626) 351-9544

Diamonds International uses only G-H VS princess cut diamonds in this bracelet, which is available in 18k or platinum.
Diamonds International, New York, NY (800) 51-JEWEL or (212) 764-6900.


 Nili Jewelry Corp.'s engagement ring features 1.43 carats of diamonds. Keystone, $4,120 with center diamond.
Nili Jewelry Corp., New York, NY; (212) 921-9366, fax (212) 944-9517.

 Christopher Designs offers this platinum band with 3.91 carats of invisibly set Crisscut diamonds. Suggested retail, $14,000.
Christopher Designs, New York, NY; (212) 382-1013.

M.K. Diamonds & Jewelry offers this two-tone 18k necklace with 11.71 carats of invisibly set diamonds for $39,900 suggested retail. The matching bracelet (below) with 3.17 carats of diamonds is $12,495.
M. K. Diamonds & Jewelry, Los Angeles, CA; (800) 624-2634 or (213) 629-0038, fax (213) 629-5587.

Copyright © 1998 by Bond Communications.


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