Precious Metals:Data & Statistics
White Metal Craze Boosts Sterling Sales
Sales of sterling silver jewelry rose 15% to $2.5 billion in 1997, according
to Silver Trust International, the marketing arm of the silver industry.
Interestingly, an estimated 60 million pieces of sterling silver jewelry
were sold, says STI. That means the average per-piece retail price was $41.67,
suggesting strong sales of substantial jewelry. It also echoes the popularity
of the other white metals: white gold and platinum.
"Silver's favorable price points, perceived value as a precious
metal, strong fashion message and ever-expanding assortment of designs contribute
to its popularity," says STI Director Linda Meehan. "What was
once considered a cyclical fad has become a long-lasting classic with enormous
profitability, growth and universal appeal to men and women of all ages
Copyright © 1998 by Bond Communications.
Source: Silver Trust International