DIAMONDS OF DISTINCTION
Exhibit raises consumers' awareness
More than 100,000 people renewed their fascination with diamonds this
winter in the first two months of "The Nature of Diamonds," the
premier exhibit at the American Museum of Natural History, New York City.
The exhibit, sponsored by the Diamond Information Center on behalf of
De Beers, opened on Nov. 1 and reached the six-figure visitation mark by
early January. Attendance was especially high during the holidays (17,487
people visited during the week of New Year's Eve alone). The exhibit runs
through April 26.
Drawing media coverage in the world's top newspapers and fashion magazines
and on NBC's "Today" show, the exhibit also attracted the attention
of celebrities (including talk show host Regis Philbin and Harper's Bazaar
Editor Liz Tilberis) and leading industry members (including Henri Barguirdijian
of Van Cleef & Arpels, Robert DiNicola of Zale Corp. and Antoinette
Oppenheimer of the De Beers family) at its gala events.
by Stacey King Copyright © 1998 by Bond Communications.