COME CLOSER, MY PRETTY

March 1998

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COME CLOSER, MY PRETTY

Jewelry showcases are moving up in the world

Ruth Mellergaard, president of the retail design company GRID 3 International, New York City, says some jewelers now opt for showcases that are a few inches higher than the norm - say, 44-inches high or so. It gets customers closer to the jewelry so they can see detail without bending over as far. "It's another way for jewelers to differentiate themselves and their product," says Mellergaard.






Copyright © 1998 by Bond Communications.


 

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