BUYING BLUES

March 1998

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BUYING BLUES

Far from depressing, blue hues are a consumer favorite

Consumers may be upbeat these days but the products they're buying - and the places they're buying in - are turning bluer by the minute.

According to the Color Marketing Group - which forecasts color trends in consumer goods, packaging, retail store interiors and the like - clear, clean blues will be de rigueur next year. "By 1999, the baton will have passed from green to blue as the dominant influence on color," says Susan Iverson, co-chairwoman of the group's Consumer Color Directions Committee.

Purple also will be big "because purple is the natural transition for colors moving toward blue with a red influence," CMG says. Of the dozen "forecast" colors - the hues CMG predicts will be especially prevalent - eight are shades of blue or purple. Crimson-lovers will be blue at the news that there's just one red shade on the roster: cherry fudge, "a rich, full-bodied red that is touched with brown."

CMG says high-tech special surface effects, often created with the help of computers, will continue to gain ground with makers of consumer products. Two examples of this include:

  • Refractures: a distinct, multisurface patterning that is translucent and contrasts with the color underneath it.
  • Optic shift: chameleon-like surface that displays a multiplicity of color.






Copyright © 1998 by Bond Communications.


 

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