Far from depressing, blue hues are a consumer favorite
Consumers may be upbeat these days but the products they're buying -
and the places they're buying in - are turning bluer by the minute.
According to the Color Marketing Group - which forecasts color trends
in consumer goods, packaging, retail store interiors and the like - clear,
clean blues will be de rigueur next year. "By 1999, the baton will
have passed from green to blue as the dominant influence on color,"
says Susan Iverson, co-chairwoman of the group's Consumer Color Directions
Purple also will be big "because purple is the natural transition
for colors moving toward blue with a red influence," CMG says. Of the
dozen "forecast" colors - the hues CMG predicts will be especially
prevalent - eight are shades of blue or purple. Crimson-lovers will be blue
at the news that there's just one red shade on the roster: cherry fudge,
"a rich, full-bodied red that is touched with brown."
CMG says high-tech special surface effects, often created with the help
of computers, will continue to gain ground with makers of consumer products.
Two examples of this include:
- Refractures: a distinct, multisurface patterning that is translucent
and contrasts with the color underneath it.
- Optic shift: chameleon-like surface that displays a multiplicity of
Copyright © 1998 by Bond Communications.