A JEWELERS' CHRISTMAS IN LONDON
Knockout windows spark ideas for '98 holiday decorations
London at Christmas has a special magic, conjuring Dickensian ghosts
of Christmases past, present and future. Jewelers and other retailers dress
their windows with abandon, luring hopeful shoppers with dazzling displays.
Professional Jeweler roamed the streets, checking out 1997's crop
of window theater, culling the best ideas for jewelers to use when planning
this coming holiday.
- Selfridge's, a general department store that reigns over London's busy
Oxford Street, a main shopping mecca, displayed dramatic windows filled
with jewelry and other small objects. Robert Weldon, Professional Jeweler
director of photography, captured some of the themes, which included nature
settings from prehistoric dinosaur eras to jungles and oceans. An unusual
theme for Christmas, but one that attracted many buyers.
- Tiffany graced its London store windows with a disco theme. A spinning
disco ball and even a mock Tiffany box made of glittering crystals highlighted
the precious items arranged there.
- London jeweler Asprey featured breathtaking masks that marked an ongoing
departure from tradition for the venerable establishment. The unusual faces
drew customers in to see its modern fashion-conscious inventory.
- Mikimoto went minimalist, marking the season at its London store with
stark and lovely pine cones and scattered pine needles, aptly setting off
the whiteness of its inventory.
|The glow of Selfridge's department store's themed windows warmed London's
chilly and dark winter afternoons.|
All Photos by Robert Weldon
Copyright © 1998 by Bond Communications.