A JEWELERS' CHRISTMAS IN LONDON

March 1998

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A JEWELERS' CHRISTMAS IN LONDON

Knockout windows spark ideas for '98 holiday decorations

London at Christmas has a special magic, conjuring Dickensian ghosts of Christmases past, present and future. Jewelers and other retailers dress their windows with abandon, luring hopeful shoppers with dazzling displays. Professional Jeweler roamed the streets, checking out 1997's crop of window theater, culling the best ideas for jewelers to use when planning this coming holiday.

  • Selfridge's, a general department store that reigns over London's busy Oxford Street, a main shopping mecca, displayed dramatic windows filled with jewelry and other small objects. Robert Weldon, Professional Jeweler director of photography, captured some of the themes, which included nature settings from prehistoric dinosaur eras to jungles and oceans. An unusual theme for Christmas, but one that attracted many buyers.
  • Tiffany graced its London store windows with a disco theme. A spinning disco ball and even a mock Tiffany box made of glittering crystals highlighted the precious items arranged there.
  • London jeweler Asprey featured breathtaking masks that marked an ongoing departure from tradition for the venerable establishment. The unusual faces drew customers in to see its modern fashion-conscious inventory.
  • Mikimoto went minimalist, marking the season at its London store with stark and lovely pine cones and scattered pine needles, aptly setting off the whiteness of its inventory.

   
The glow of Selfridge's department store's themed windows warmed London's chilly and dark winter afternoons.


All Photos by Robert Weldon



Copyright © 1998 by Bond Communications.


 

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