A MIDSUMMER NIGHT'S BID
While you're sleeping, consumers are buying
Long after retail jewelers have closed their doors for the evening, late-night
bargain hunters fight for jewelry deals on-line. It's fierce competition
as they sign on to First Auction (www.firstauction.com),
an on-line auction house offering electronics, computers, housewares and
Bids range from $1 to a few hundred dollars for a selection of jewelry
encompassing 18k gold and tiny diamond and cubic zirconia designs. Each
auction stays open for three or four days while the site's followers post
eager bids at wee hours of the morning. After all, what late-night surfing
jewelry fan could pass up the Suzanne Somers Collection vermeil margarita
bracelet starting at $59?
- by Stacey King Copyright © 1998 by Bond Communications.