At Press Time
iQVC TO LAUNCH WEB STORE
Got the Web? If your customers do, they could soon be buying jewelry
from iQVC's new on-line jewelry store at www.gemsandjewels.com instead of
from you. The new Web site is one of the first in-store specialty boutiques
the on-line retailer plans to open in 1998. The site features thousands
of designs, including designer jewelry by Judith Jack, Kenneth Jay Lane,
Nolan Miller and Joan Rivers. Products are shown as fashion slide shows
or on a "velvet viewing pad," and items for sale are accompanied
by special editorial content about jewelry. The site will include a style
adviser to customize jewelry choices to a customer's lifestyle. The World
Gold Council has joined with iQVC to develop a quiz that educates consumers
about gold on the site.
- by Stacey King Copyright © 1998 by Bond Communications.