March 1998

Precious Metals:Data & Statistics


Gold jewelry sales reached $2.3 billion in the third quarter of 1997, up 6.7% in units and 2.5% in dollars from the same period of 1996, says the World Gold Council.

Independent jewelers ran second behind department stores in terms of dollar increases (7.5% and 7.6%, respectively) and unit increases (6.4% and 7.4%, respectively). Chain jewelry stores reported increases of 6.1% in units and 5.1% in dollars. The troubled discount/catalog showroom sector lagged behind with a 5.9% increase in units and a 12% drop in value, indicating a focus on cheaper jewelry.

Earrings, charms and bracelets were the most popular gold jewelry sold during the quarter.

Copyright © 1998 by Bond Communications.


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