Diamonds in Context
Context Cut® and Spirit Sun® cuts are catching on with the
design crowd. They could mean a pretty profit for you
To eyes accustomed to the gleam of round brilliants, the first glimpse
of Context Cut® and Spirit Sun® diamonds sheds some light on the
power of cut.
The Context Cut is based on the natural structure of a diamond
an octrahedral crystal and features a star-shaped cross cut diagonally
into the stone so the planes reflect light like a hall of mirrors.
The Spirit Sun, meanwhile, has 16 equal upper facets and 16 equal lower
facets that alternate so they wink like a pinwheel against a noontime sky.
The cuts are 15% to 17% more light-reflective than the traditional brilliant
Weaving a Story for Customers
Master gem cutter Bernd Munsteiner of Germany created and patented the cuts
nearly 30 years ago. Only recently did another German cutter and distributor,
Dr. Urlich Freiesleben, discover the blueprints and introduce the cuts to
The cutting process requires excellent-quality rough and leaves a good
deal of waste, making the cuts 40% to 50% more expensive than brilliants.
"These are designer stones," says Avi Good of Stone Coast Gems,
the exclusive distributor of the cuts in North America. Backed by a cheering
section of jewelry designers, she's sold 20 to 25 of the diamonds since
she started marketing them here a year ago.
In addition, both cuts have been interpreted in colored gems by Julius
Petsch of Idar-Oberstein, Germany, who developed the Context Cut and Spirit
Sun cuts for sapphire, ruby, emerald, citirine, tazanite, rhodolite and
The cuts will get a promotional boost at the JCK International Jewelry
Show in Las Vegas this June. The international ASPECTS collection at the
show will include jewelry with the two cuts by well-known designers, including
Whitney Boin, Steven Kretchmer and William Richey.
Just like designer jewelry, the Context Cut and Spirit Sun cut are potential
profit-builders. Here are some of the marketing opportunities that can turn
potential into reality:
- The cuts allow you to focus on individuality. "People ask 'How
much does this cost per carat?'" says Good. "I tell them I sell
by the stone, not by the carat."
- The stones are patented and trademarked and come with a serial number.
Every Context Cut is laser-etched with a code, allowing the company and
customer to record its history.
- They're modern-looking and unique.
- Consumers who start with a Context Cut or Spirit Sun colored gem can
progress into diamonds of the same cut, she says.
Stone Coast Gems, Rockport, ME; (207) 236-9624, fax (207) 236-8606, e-mail
|Designer Michael Good incorporates a Spirit Sun® diamond into his 18k
gold Swirl ring.|| |
| Steven Kretchmer uses a Context Cut® diamond in this platinum
by Stacey King Copyright © 1998 by Bond Communications.