Professional Indsider: Trend Spotting
Style with Substance
Clothing ads radiate jewelry this spring
Its raison d'etre is to sell clothes, naturally, but the subliminal
message to consumers from the rag trade these days is: Buy Jewelry Too.
Hey, thanks, guys! Here are a few of the subtle, but unmistakable boosts:
You couldn't ask for a better pearl jewelry promotion than the one Christian
Dior handed jewelers with the accessorized dress shown here, which was featured
in such fashion bibles as The New York Times "Fashion of the
Times" supplement this spring.
The diamond solitaire necklace got a boost and a half from
Ann Taylor in the ubiquitous spring ad featured below, which was displayed
not only in magazines but on city billboards and at bus stops.
Ruby on the Runway
Trendsetting young designer Gai Mattiolo, who fashion insiders are calling
the new Versace, brought couture style to his Milan spring ready-to-wear
collection by placing fabulous jeweled buttons on a black jacket. Two 36-ct.
emeralds surrounded by diamonds were outdone only by a 101-ct. Burmese ruby
fastener. That's what we'd call a hot button.
Want to try out runway jewelry in your store? Designers Karen and Eric
Erickson of Erickson Beaman design a lot of the jewelry you see on runway
models for collections such as Christian Dior, Givenchy and Anna Sui. Though
the jewelry is often fashion-oriented rather than fine, stores such as Barney's
New York and Ultimo in Chicago carry creations such as the piles-of-pearls
look seen on Dior models recently. Erikson Beaman, Showroom Seven, New York
City; (212) 643-4810.Copyright © 1998 by Bond Communications.