Style with Substance

May 1998

Professional Indsider: Trend Spotting


Style with Substance

Clothing ads radiate jewelry this spring

Its raison d'etre is to sell clothes, naturally, but the subliminal message to consumers from the rag trade these days is: Buy Jewelry Too. Hey, thanks, guys! Here are a few of the subtle, but unmistakable boosts:



Positively Pearls

You couldn't ask for a better pearl jewelry promotion than the one Christian Dior handed jewelers with the accessorized dress shown here, which was featured in such fashion bibles as The New York Times "Fashion of the Times" supplement this spring.


Solitaire Sightings

The diamond solitaire necklace got a boost and a half from Ann Taylor in the ubiquitous spring ad featured below, which was displayed not only in magazines but on city billboards and at bus stops.


Ruby on the Runway

Trendsetting young designer Gai Mattiolo, who fashion insiders are calling the new Versace, brought couture style to his Milan spring ready-to-wear collection by placing fabulous jeweled buttons on a black jacket. Two 36-ct. emeralds surrounded by diamonds were outdone only by a 101-ct. Burmese ruby fastener. That's what we'd call a hot button.


Want to try out runway jewelry in your store? Designers Karen and Eric Erickson of Erickson Beaman design a lot of the jewelry you see on runway models for collections such as Christian Dior, Givenchy and Anna Sui. Though the jewelry is often fashion-oriented rather than fine, stores such as Barney's New York and Ultimo in Chicago carry creations such as the piles-of-pearls look seen on Dior models recently. Erikson Beaman, Showroom Seven, New York City; (212) 643-4810.

Copyright © 1998 by Bond Communications.


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