Dress Up Time

May 1998

Timepieces:New Products

Dress Up Time

With the nuance of casual dress under its belt, corporate America pays renewed attention to how to dress up. Watch companies respond with a bevy of well-suited designs

As the business suit becomes extra special in reaction to casual Friday, the dress watch that goes with the suit has gained new adherents. Suppliers are responding with a wider range of dress watches for men and women. Many were seen at the Geneva and Basel watch shows last month. Several are shown here in price ranges to suit every retailer - and consumer.

by Michael Thompson

Cartier's new all-steel Must 21 is a modern interpretation of the company's classic style. Features include steel bracelet with H links and folding clasp. The round fixed bezel is engraved with steel-colored Roman numerals.
Cartier, Shelton CT (203) 925-6400.

 Sculpted from solid steel and set with full-cut Top Wesselton diamonds, these women's watches are new from Delance. Bracelets and cabochon accents are interchangeable, the case back is screw-down. The watch is available with mechanical Piguet movement or ETA quartz.
Delance SA, Macolin, Switzerland, (41-32) 323-6401, www.delance.com.

This version of Corum's award-winning Tobogan, which opens into a miniature, self-standing clock is available in red, blue, yellow or green. Suggested retail, $3,900. Available in automatic or quartz.
Corum, Movado Group, Lyndhurst, NJ; (201) 460-4800, www.corum.ch.

For men and women, these 22k yellow goldplated watches have sapphire crystals and Swiss quartz movements. Retail price, $495 for either size. Also available in two-tone ($475) or with leather strap ($245).
Nobel Watch Co., New York, NY; (800) NOBEL-95.

For women or men, the flexible steel bracelet in this watch from the Moments collection is fully adjustable. The metal center with silver, blue or black dial is accented with cabochon black or blue synthetic gemstone crown. The design is by George Plum. Suggested retail, $225.
Alfex, Swiss Watch Corp., New York, NY; (800) 23-SWISS.

This men's classic design with screw-down crown, textured dial, leather strap, deployant buckle and quartz movement is from menswear designer Joseph Abboud's first watch collection. Retail, $150.
Joseph Abboud Timepieces, E. Gluck Corp., Long Island City, NY; (718) 784-0700.

An automatic chronograph with calendar, tachometer, 99 feet of water resistance and double time-zone function all under sapphire crystal is new from Kelek. This Calibre 7752 is available in stainless steel with steel bracelet or crocodile strap.
Kelek Swiss Watch, Chicago, IL; (888) 861-0682.

Copyright © 1998 by Bond Communications.


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