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November 1998
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How To Play The Card Game
Do your business cards live up to their name?
Small as it is, your business card can be a big help in raising your
profile with customers. Dynamic Graphicsmagazine recently described
ways to make your cards do double-duty as a marketing tool.
- Put an ad for your store on the back of your card. Think of it as a
minibillboard. "Use fewer than 10 words set in a readable typeface
and some eye-catching graphics or a photograph," the magazine recommends.
- Print it as a Rolodex card for easy reference. Print large and small
versions so they'll fit either size Rolodex.
- Generate traffic in your store by using your business card as a coupon
for a discount or premium. Just add a line such as "Bring this card
in for a free jewelry cleaning."
- Have some cards printed as adhesive labels to stick on booklets and
brochures you hand out in your store.
- On the back of your card, print useful jewelry information the customer
will want to hold onto, such as a list of birthstones, drawings of different
diamond shapes or drawings of round diamonds of various sizes.
- Direct customers to your Web site by incorporating a short index of
what they'll find there.
Copyright © 1998 by Bond Communications.
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