How To Play The Card Game

November 1998

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How To Play The Card Game

Do your business cards live up to their name?

Small as it is, your business card can be a big help in raising your profile with customers. Dynamic Graphicsmagazine recently described ways to make your cards do double-duty as a marketing tool.

  1. Put an ad for your store on the back of your card. Think of it as a minibillboard. "Use fewer than 10 words set in a readable typeface and some eye-catching graphics or a photograph," the magazine recommends.
  2. Print it as a Rolodex card for easy reference. Print large and small versions so they'll fit either size Rolodex.
  3. Generate traffic in your store by using your business card as a coupon for a discount or premium. Just add a line such as "Bring this card in for a free jewelry cleaning."
  4. Have some cards printed as adhesive labels to stick on booklets and brochures you hand out in your store.
  5. On the back of your card, print useful jewelry information the customer will want to hold onto, such as a list of birthstones, drawings of different diamond shapes or drawings of round diamonds of various sizes.
  6. Direct customers to your Web site by incorporating a short index of what they'll find there.



Copyright © 1998 by Bond Communications.


 

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