Jewelry's Power Play

November 1998

Professional Insider:Trend Spotting

Jewelry's Power Play

It will not be ignored! Consumer magazine makes amends for overlooking necklace

The October issue of InStyle magazine atoned for a goof in its September issue, showing the growing clout of the jewelry industry with consumer magazine editors. While crediting a barely visible bathing suit and makeup, InStyle failed to mention who made the necklace Jamie Lee Curtis wore in the photo. Big mistake.

Cathy Waterman, the jewelry designer who created the piece, is a close friend of the cover girl. October's issue featured a photo of the necklace in its letters column, with answers to reader questions about the piece and where it could be obtained. In addition, a gushy article about Waterman was included in the "Jewel Box" section that is now a regular column in the magazine.

As a nice added touch, the magazine published a letter from Lynn Ramsey of the Jewelry Information Center, applauding the use of jewelry on the cover, but warning readers about the risks of wearing fine jewelry in pools because of chlorine damage to karat gold.

InStyle's September cover, featuring the mystery necklace (by Cathy Waterman).









Day of Atonement: the Letters section and article on Waterman in October's InStyle.









Copyright © 1998 by Bond Communications.


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