Professional Insider:Trend Spotting
Jewelry's Power Play
It will not be ignored! Consumer magazine makes amends for overlooking
The October issue of InStyle magazine atoned for a goof in its
September issue, showing the growing clout of the jewelry industry with
consumer magazine editors. While crediting a barely visible bathing suit
and makeup, InStyle failed to mention who made the necklace Jamie
Lee Curtis wore in the photo. Big mistake.
Cathy Waterman, the jewelry designer who created the piece, is a close
friend of the cover girl. October's issue featured a photo of the necklace
in its letters column, with answers to reader questions about the piece
and where it could be obtained. In addition, a gushy article about Waterman
was included in the "Jewel Box" section that is now a regular
column in the magazine.
As a nice added touch, the magazine published a letter from Lynn Ramsey
of the Jewelry Information Center, applauding the use of jewelry on the
cover, but warning readers about the risks of wearing fine jewelry in pools
because of chlorine damage to karat gold.
September cover, featuring the mystery necklace (by Cathy Waterman).
Day of Atonement: the Letters section and article on Waterman in October's
Copyright © 1998 by Bond Communications.