Professional Insider:Trade Shows
At PJS, White is Right
Retailers prepare for Christmas selling season
Pearls, platinum and the white look dominated at the 1998 Pacific Jewelry
Show, held in late August at the Disneyland Resort Hotel in Anaheim, CA.
Buyers mostly filled in for the holiday season, so no specific trends
were noted. They were on the lookout for "new things," said Nader
Malakan of Malakan Diamond Co., Fresno, CA. "We sold a lot of platinum,
especially with the hand-engraved look."
Sorab Holako of Sonette Fine Jewelry, Beverly Hills, CA, had success
with thin wire necklaces featuring seven small stars set with diamonds,
available in white or yellow gold.
Nancy B & Co., Culver City, CA, reported much interest in its new
color line. Men's rings in 18k gold drew attention for M&H Designs,
Los Angeles, while Benchmark, Tuscaloosa, AL, stirred up action with a line
of platinum and two-tone wedding sets.
M'Oro, Belmont, CA, showed its line of bangles, bracelets and earrings
and said diamond accents were popular.
Armik Malekian of Armix, Burbank, CA, said buyers wanted textured rings
so his "Pineapple Collection" sold well. Using computer-aided
design, Malekian created a line of colored stone rings set in what resembled
small nesting cups.
Festina USA, which showed its line of watches on the West Coast for the
first time, was one of the busiest booths at the show. The company's Karen
Seaman said the attraction was because the watches "had a far different
look than anyone else."
Copyright © 1998 by Bond Communications.