At PJS, White is Right

November 1998

Professional Insider:Trade Shows

At PJS, White is Right

Retailers prepare for Christmas selling season

Pearls, platinum and the white look dominated at the 1998 Pacific Jewelry Show, held in late August at the Disneyland Resort Hotel in Anaheim, CA.

Buyers mostly filled in for the holiday season, so no specific trends were noted. They were on the lookout for "new things," said Nader Malakan of Malakan Diamond Co., Fresno, CA. "We sold a lot of platinum, especially with the hand-engraved look."

Sorab Holako of Sonette Fine Jewelry, Beverly Hills, CA, had success with thin wire necklaces featuring seven small stars set with diamonds, available in white or yellow gold.

Nancy B & Co., Culver City, CA, reported much interest in its new color line. Men's rings in 18k gold drew attention for M&H Designs, Los Angeles, while Benchmark, Tuscaloosa, AL, stirred up action with a line of platinum and two-tone wedding sets.

M'Oro, Belmont, CA, showed its line of bangles, bracelets and earrings and said diamond accents were popular.

Armik Malekian of Armix, Burbank, CA, said buyers wanted textured rings so his "Pineapple Collection" sold well. Using computer-aided design, Malekian created a line of colored stone rings set in what resembled small nesting cups.

Festina USA, which showed its line of watches on the West Coast for the first time, was one of the busiest booths at the show. The company's Karen Seaman said the attraction was because the watches "had a far different look than anyone else."


Copyright © 1998 by Bond Communications.


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