CIBJO To Define White Gold

November 1998

Precious Metals:News

CIBJO To Define White Gold

Delegates tackle problems with international scope

The raging popularity of white gold has brought with it a problem: rhodium-plated yellow gold alloys being sold as white gold. The problem, according to discussions at the recent CIBJO (International Jewellery Confederation) Congress in Vicenza, Italy, is that even limited wear of these inexpensive alloys can remove the rhodium plating, leaving a yellowish substrate. Consumers could lose trust in white gold just as its popularity is reaching all-time highs.

CIBJO delegates agreed a definition of what can be sold fairly as "white gold" should be developed quickly. Delegate Matthew Runci, executive director of Jewelers of America, will work with CIBJO on the definition.

The organization also discussed the possibility of a European Precious Metals Directive to coordinate new rules governing precious metals terminology throughout Europe. Until now, each country has set its own regulations. A directive would create "a clear and precise framework in which the industry can operate and prevent the incremental legislation that will prevail if there is no directive," according to a resolution issued by the CIBJO Executive Committee. One set of rules that applies to all European countries also would make it easier for U.S. jewelers to buy abroad.

CIBJO also identified bolstering consumer confidence in the jewelry industry &#150 including manufacturers, dealers, importers, wholesalers and retailers – as a key mission.

"CIBJO is raising its profile, speeding up its decision-making processes and is now the primary international forum and think-tank for the jewelry industry," said Jose Hess, president of CIBJO and a well-known designer in New York City.

For information on the organization and its efforts, contact CIBJO, Secretary General Jack Ogden, London, U.K., (44-171) 613-4243, fax (44-171) 613-4450, e-mail

Copyright © 1998 by Bond Communications.


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