CIBJO To Define White Gold
Delegates tackle problems with international scope
The raging popularity of white gold has brought with it a problem: rhodium-plated
yellow gold alloys being sold as white gold. The problem, according to discussions
at the recent CIBJO (International Jewellery Confederation) Congress in
Vicenza, Italy, is that even limited wear of these inexpensive alloys can
remove the rhodium plating, leaving a yellowish substrate. Consumers could
lose trust in white gold just as its popularity is reaching all-time highs.
CIBJO delegates agreed a definition of what can be sold fairly as "white
gold" should be developed quickly. Delegate Matthew Runci, executive
director of Jewelers of America, will work with CIBJO on the definition.
The organization also discussed the possibility of a European Precious
Metals Directive to coordinate new rules governing precious metals terminology
throughout Europe. Until now, each country has set its own regulations.
A directive would create "a clear and precise framework in which the
industry can operate and prevent the incremental legislation that will prevail
if there is no directive," according to a resolution issued by the
CIBJO Executive Committee. One set of rules that applies to all European
countries also would make it easier for U.S. jewelers to buy abroad.
CIBJO also identified bolstering consumer confidence in the jewelry industry
– including manufacturers, dealers, importers, wholesalers
and retailers as a key mission.
"CIBJO is raising its profile, speeding up its decision-making processes
and is now the primary international forum and think-tank for the jewelry
industry," said Jose Hess, president of CIBJO and a well-known designer
in New York City.
For information on the organization and its efforts, contact CIBJO, Secretary
General Jack Ogden, London, U.K., (44-171) 613-4243, fax (44-171) 613-4450,
Copyright © 1998 by Bond Communications.