What's With Titanium?

November 1998


What's With Titanium?

This new favorite with watch manufacturers provokes a few questions

Titanium is known for its strength and lightweight properties. It's a rugged-looking metal that's been advertised and sold in myriad products in the past decade, including eyeglasses, golf clubs and tennis rackets. But do you know what to say when your customer asks what titanium is? Here's a list of properties, courtesy of Boccia Titanium, Framingham, MA; (800) 360-2586, www.boccia.com. Titanium:

  • Is a metallic element found in the earth's crust.
  • Has the atomic number 22.
  • Has relative density about half that of steel.
  • Was discovered by British clergyman William Gregor in iron sand in 1791.
  • Takes its named from Titans, the first sons of the earth in Greek mythology.
  • Is the cause of the "star" in star rubies and sapphires (as titanium dioxide).
  • Began to be used in industry during the 1950s for the construction of satellites, aircraft and submarines.
  • Does not react to magnetism.
  • Is cast or soldered only in a vacuum.
  • Has an extremely high melting point of 1,800°C.
  • Can be worked only with very hard tools.
  • Is nickel-free, making it hypoallergenic.
  • Feels lighter on the wrist because of its density (half that of steel).
  • Is about 30% stronger than steel.
  • Can be goldplated using a complex nickel-free process.
  • Is from the earth and recyclable.

– by Michael Thompson

Copyright © 1998 by Bond Communications.


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