Time for Good
Watch companies often donate time and a portion of profits to worthy
causes. Customers may appreciate this "added value" to their purchases
Many consumers will visit your store in the next two months to buy holiday
gifts for loved ones.
They'll no doubt take great pleasure in buying a timely gift the recipient
will use for years. But think how much additional pleasure they'll get if
they know their purchase will aid a good cause also.
Many watch companies support international, national and local charitable
organizations. Pass along this information to customers so they feel even
better about their purchases.
Several watches on these pages are from companies that have participated
in charitable works in the past year.
by Michael Thompson
|Maurice Lacroix's new Miros comes in stainless steel with mother-of-pearl,
anthracite or silvered dial. Suggested retail, $795. The company recently
raised $100,000 for the ALS Association to fight "Lou Gehrig's disease."|
Maurice Lacroix, Encino, CA; (800) 794-7736, www.mauricelacroix.de.
|Baume & Mercier's CapeLand automatic, pictured in steel, features 40-hour
power reserve and tritium hands. The nine CapeLand models are $1,190 to
$2,350 retail and will be available to retailers nationwide beginning in
April. Sales benefit the World Monuments Watch Program, which preserves
Baume & Mercier, New York, NY; (212) 593-0444, www.baume-et-mercier.com.
|Croco-grain, semipad leather straps are from a new line of watch straps
from Stuller. The women's and men's sizes shown retail for $14.95 each.
The full line is $9.95 to $21.95 triple keystone. Nickel-free buckles are
Stuller, Lafayette, LA; (800) 877-7777, www.stuller.com.
|Stainless steel Smith & Wesson pocket watch features screw-down crown,
high-visibility numerals and fob attachment. Suggested retail, $100. The
watch's manufacturer has helped raise money for the Carol M. Baldwin Breast
Cancer Research Fund this past year.|
Genender International, Wheeling, IL; (847) 541-3333.
|Kangaroo and its joey are one of eight models in the "Anni-mals"
watch collection by Anni & Co. The sterling silver watches come with
a gift "habitat box." Ten percent of each sale (wholesale) is
earmarked for animal preservation organizations. Retail price, $35.|
Anni & Co., Santa Fe, NM; (505) 982-5417.
|Steel Marine chronograph from Swiss-made Ulysse Nardin is water-resistant
to 660 feet and is fitted with screw-down crown and a back of antiallergenic
titanium. Suggested retail, $3,300. |
Ulysse Nardin, Chronotime, Livingston, NJ; (800) 364-5441.
Copyright © 1998 by Bond Communications.