Time for Good

November 1998

Timepieces:New Products

Time for Good

Watch companies often donate time and a portion of profits to worthy causes. Customers may appreciate this "added value" to their purchases

Many consumers will visit your store in the next two months to buy holiday gifts for loved ones.

They'll no doubt take great pleasure in buying a timely gift the recipient will use for years. But think how much additional pleasure they'll get if they know their purchase will aid a good cause also.

Many watch companies support international, national and local charitable organizations. Pass along this information to customers so they feel even better about their purchases.

Several watches on these pages are from companies that have participated in charitable works in the past year.

– by Michael Thompson

Maurice Lacroix's new Miros comes in stainless steel with mother-of-pearl, anthracite or silvered dial. Suggested retail, $795. The company recently raised $100,000 for the ALS Association to fight "Lou Gehrig's disease."
Maurice Lacroix, Encino, CA; (800) 794-7736, www.mauricelacroix.de.

Baume & Mercier's CapeLand automatic, pictured in steel, features 40-hour power reserve and tritium hands. The nine CapeLand models are $1,190 to $2,350 retail and will be available to retailers nationwide beginning in April. Sales benefit the World Monuments Watch Program, which preserves famous sites.
Baume & Mercier, New York, NY; (212) 593-0444, www.baume-et-mercier.com.

Croco-grain, semipad leather straps are from a new line of watch straps from Stuller. The women's and men's sizes shown retail for $14.95 each. The full line is $9.95 to $21.95 triple keystone. Nickel-free buckles are standard.
Stuller, Lafayette, LA; (800) 877-7777, www.stuller.com.

Stainless steel Smith & Wesson pocket watch features screw-down crown, high-visibility numerals and fob attachment. Suggested retail, $100. The watch's manufacturer has helped raise money for the Carol M. Baldwin Breast Cancer Research Fund this past year.
Genender International, Wheeling, IL; (847) 541-3333.

Kangaroo and its joey are one of eight models in the "Anni-mals" watch collection by Anni & Co. The sterling silver watches come with a gift "habitat box." Ten percent of each sale (wholesale) is earmarked for animal preservation organizations. Retail price, $35.
Anni & Co., Santa Fe, NM; (505) 982-5417.

Steel Marine chronograph from Swiss-made Ulysse Nardin is water-resistant to 660 feet and is fitted with screw-down crown and a back of antiallergenic titanium. Suggested retail, $3,300.
Ulysse Nardin, Chronotime, Livingston, NJ; (800) 364-5441.

Copyright © 1998 by Bond Communications.


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