Timepieces:Data & Statistics
Watch Imports on the Rise
Imports of watches into the U.S. rose 13% to 256.9 million units and
2% to $2.25 billion in value in 1997, according to recently released figures
by the U.S. Department of Commerce and the American Watch Association.
By units, watch imports have recovered from a mid-decade slump and are
5.5% ahead of where they were five years ago. Imports of watches with precious-metal
cases have fallen 43% in units during the same period, in part reflecting
the growing popularity of steel cases.
By value, imports have risen steadily and are now 17% more than they
were five years ago. A 60% increase in the import value of precious-metal-case
watches indicates that despite fewer units sold, consumers are spending
more per watch in this category.
Here's a closer look at how watch import figures have changed.
Notes: Import value data are "customs value." These data represent
total U.S. imports of watches (exclusive of duty-free shipments from the
U.S. and insular possessions). As such, the data include watches that do
not normally show up in market surveys, including premiums, give-aways,
counterfeits and so forth.
Copyright © 1998 by Bond Communications.