timepieces:Data & Statistics
U.S. Is Now (Officially) Top Swiss Watch Market
The latest timepiece statistics confirm what industry has suspected
In the first six months of this year, the United States bought more Swiss
watches by dollar volume than any other country, surpassing Hong Kong for
the first time. Sales to the U.S. jumped nearly 20%, helping to balance
a steep drop in demand from the financially ailing Far East.
Sales here and in Italy, France and Spain also helped reverse a two-year
decrease in sales of assembled Swiss watches (by dollar volume).
Swiss exports of all types of complete watches rose by 4.6% in volume
and value between January and June, according to the Federation of the Swiss
Watch Industry. Swiss manufacturers ex-ported 15.6 million watches, 700,000
more than in the same half of 1997.
The chief engine of this growth was a phenomenal 36.1% increase in exports
of steel timepieces.
Total Swiss watchmaking exports, including parts and clocks, rose 4.5%.
Copyright © 1998 by Bond Communications.