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September 1998
Gemstones & Pearls:News Tahiti TechCD-ROM educates salespeople A technology that has enlivened learning for students of everything from Shakespeare to personal finance, the CD-ROM is now a tool for pearl sales training in jewelry stores. Jewelers of America has teamed up with GIE Perles de Tahiti, a French Polynesia-based marketing organization for the Tahitian black pearl industry, to produce Pearls of Tahiti,an interactive CD-ROM for PC and Macintosh platforms. The program has the enticing graphics and narration of a video, but allows salespeople to proceed at their own pace. The CD-ROM walks users through pearl history, jewelry styles, quality factors and pricing. Photos and narration conduct a whirlwind tour of pearl production and processing. There's a five-step crash course in successful jewelry sales, a glossary of pearl terms and a FAQ (frequently asked questions) section about Tahitian black pearls. "So many of the salespeople who are entering the industry have grown up with computers, and that's how they've learned," says Bev Hori, JA director of education. "They like to navigate their learning in a non-linear way that they can't get from text. We need to make the vehicles available for them to learn this way." The CD-ROM is available at no charge to JA members at (800) 223-0673. – by Stacey King
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