A Honolulu retailer finds an unusual solution to a common problem
Some stores are better suited to bowling than browsing. That was the
problem at La Pelle, an apparel retailer in Honolulu, HI. So the store engaged
AM Partners, a design firm in Honolulu, to imbue the long, narrow space
with a feeling of welcoming spaciousness. The solution won the retailer
the coveted Store of the Year prize for 1998 from the National Association
of Store Fixture Manufacturers. La Pelle beat out such heavy-hitters as
Saks Fifth Avenue, Walt Disney Attractions Inc. and FAO Schwartz, each of
which won a grand prize in one of the contest's 12 categories. The design
is based on alluring curves in the ceiling, floor and fixtures that draw
customers deep into the store. "A theme of overlapping curves and grids
was used to soften the long, narrow space," says the company's contest
entry form. "The curves of the casework are mimicked in the ceiling
accent panels, cashwrap, floating curved luminaires, furnishings and, most
importantly, in the serpentine carpeting that draws customers through the
store." The entrance, meanwhile, is subdued and elegant. "The
store facade is the epitome of simplicity, a simple wall of glass,"
AM Partners says. "Display spaces on either side of the recessed glass
double doors highlight the imported high-end merchandise."
|La Pelle won a national store design award for its simple, elegant entrance
and a series of curves inside that draws customers through the narrow store.|
Copyright © 1998 by Bond Communications.