On the Beam
A store-lighting expert makes some illuminating observations
Nothing can make your store shine or fade as much as lighting.
Ron Harwood, design director of Illuminating Concepts, Farmington Hills,
MI, discussed that very topic during a seminar at the GlobalShop Show in
Chicago this year.
- In the coming years shopping malls will make greater use of outdoor
lighting to draw attention to their architecture, the way big-city buildings
do today. Harwood also thinks more malls will add parks and other outdoor
- Inside stores, there will be a shift away from the popular MR16 halogen
lamps, which burn out quickly, he says. Look for metal halide, single-ended
lamps to grow in importance. They're small, pack a wallop and give good
color rendering, he says.
- Computer-controlled dimming systems will become more common because
they're good energy-savers and have fallen in price.
- Color will become increasingly important in creating images for brands.
Just as Coca-Cola "owns" a particular shade of red, other brands
will lay claim to specific hues. To underline these brand identifiers,
stores will make greater use of colored light in their displays.
- Advances in fiber-optic lighting systems will make them practical for
a greater number of retailers. One company, for example, is developing
a fiber optic system that lessens the amount of light lost when the lighting
cable is bent.
Copyright © 1998 by Bond Communications.