Display Case Update

September 1998


Display Case Update

Metals are matte, woods are dark and silhouettes are slimmed-down

What's new with store fixtures? The organizers of GlobalShop, a retail design trade show, have identified a few key fixturing trends:

  • Mixed media. Retailers are using two or more materials in a single fixture, combining wood, metal, glass, acrylic, plastic, canvas, fabric and leather.
  • Brushed metals. Matte finishes on white metals are showing up in more and more stores, including Banana Republic and Pottery Barn store prototypes. "The rusted and raw metals abundant [in 1997] are beginning to disappear," say the GlobalShop experts.
  • Stained woods. Natural-wood fixtures are being replaced by darker, stained woods in keeping with the overall trend in retail design away from residential-like decor to "a richer, more elegant atmosphere." Painted-wood fixtures are popular.
  • Thinner fixture profiles. Fixtures are becoming less bulky. Legs on fixtures, for example, used to measure 1 inch by 2 inches or 2 inches by 2 inches but now are often 1/2 by 1/2 inch or 1 inch by 2 inches.

A recent article in Display & Design Ideasmagazine noted some additional trends:

  • Aluminum. This metal is becoming increasingly popular because it's less expensive, lighter and easier to assemble than the steel that was de rigueurfive years ago, one showcase manufacturer told the magazine.
  • Pedestals. More showcases are being placed on pedestals so customers have a clear view of the merchandise from all sides. Many of these showcases have built-in mirrors and special lights that show the goods from all angles.




Copyright © 1998 by Bond Communications.


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