Display Case Update
Metals are matte, woods are dark and silhouettes are slimmed-down
What's new with store fixtures? The organizers of GlobalShop, a retail
design trade show, have identified a few key fixturing trends:
- Mixed media. Retailers are using two or more materials in a
single fixture, combining wood, metal, glass, acrylic, plastic, canvas,
fabric and leather.
- Brushed metals. Matte finishes on white metals are showing up
in more and more stores, including Banana Republic and Pottery Barn store
prototypes. "The rusted and raw metals abundant [in 1997] are beginning
to disappear," say the GlobalShop experts.
- Stained woods. Natural-wood fixtures are being replaced by darker,
stained woods in keeping with the overall trend in retail design away from
residential-like decor to "a richer, more elegant atmosphere."
Painted-wood fixtures are popular.
- Thinner fixture profiles. Fixtures are becoming less bulky.
Legs on fixtures, for example, used to measure 1 inch by 2 inches or 2
inches by 2 inches but now are often 1/2 by 1/2 inch or 1 inch by 2 inches.
A recent article in Display & Design Ideasmagazine noted some
- Aluminum. This metal is becoming increasingly popular because
it's less expensive, lighter and easier to assemble than the steel that
was de rigueurfive years ago, one showcase manufacturer told the
- Pedestals. More showcases are being placed on pedestals so customers
have a clear view of the merchandise from all sides. Many of these showcases
have built-in mirrors and special lights that show the goods from all angles.
Copyright © 1998 by Bond Communications.