Luxe Looks for Less

September 1998


Luxe Looks for Less

How to create carriage-trade printed pieces on a borax budget

Creating rich-looking graphics for special-event invitations and other mailings needn't be expensive. "The solution is to build on people's common perceptions of what is rich and then create the impression without spending the bucks," the magazine Dynamic Graphicsexplains. Here are half a dozen pointers on how.

  1. Print on 100% cotton paper. White or off-white cotton paper printed with black or dark blue ink is a winning combination, the magazine says.
  2. Use background "textures" – photos of patterns that emulate the look of marble, granite, satin and other rich materials. They're available from stock photography companies.
  3. If you use illustrations, they should contribute to a sense of opulence. "Images of columns, statuary, fleur-de-lis and rampant lions can all add a rich feel," says Dynamic Graphics. Look for art that appears engraved or pencil-drawn with many fine lines, like that on printed money. Choose old style or calligraphic typefaces that match the formal flavor of your artwork.
  4. Lined and/or square envelopes exude class. Including a piece of tissue paper, as is often done with wedding invitations, will make your mailer look even more upscale.
  5. Mimic the rich look of metallic ink by using metallic gradients available in some computer graphics programs. The light-to-dark gradients give the drawing the appearance of three-dimensionality, like an embossed metal plaque.
  6. Choose rich-looking colors. "Combine burgundy and forest green for a tasteful, understated look; choose topaz and ruby for a more vibrant feel," the magazine recommends.




Copyright © 1998 by Bond Communications.


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