Luxe Looks for Less
How to create carriage-trade printed pieces on a borax budget
Creating rich-looking graphics for special-event invitations and other
mailings needn't be expensive. "The solution is to build on people's
common perceptions of what is rich and then create the impression without
spending the bucks," the magazine Dynamic Graphicsexplains. Here are
half a dozen pointers on how.
- Print on 100% cotton paper. White or off-white cotton paper printed
with black or dark blue ink is a winning combination, the magazine says.
- Use background "textures" photos of patterns that emulate
the look of marble, granite, satin and other rich materials. They're available
from stock photography companies.
- If you use illustrations, they should contribute to a sense of opulence.
"Images of columns, statuary, fleur-de-lis and rampant lions can all
add a rich feel," says Dynamic Graphics. Look for art that appears
engraved or pencil-drawn with many fine lines, like that on printed money.
Choose old style or calligraphic typefaces that match the formal flavor
of your artwork.
- Lined and/or square envelopes exude class. Including a piece of tissue
paper, as is often done with wedding invitations, will make your mailer
look even more upscale.
- Mimic the rich look of metallic ink by using metallic gradients available
in some computer graphics programs. The light-to-dark gradients give the
drawing the appearance of three-dimensionality, like an embossed metal
- Choose rich-looking colors. "Combine burgundy and forest green
for a tasteful, understated look; choose topaz and ruby for a more vibrant
feel," the magazine recommends.
Copyright © 1998 by Bond Communications.