Stamp of Approval

September 1998

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Stamp of Approval

When it comes to receiving promotional messages, consumers like old-fashioned mail more than new-fangled e-mail or fax

Say what you like about snail mail, it's still the del-ivery system consumers prefer for receiving promotional materials. A study conducted by National Family Opinion Research, commissioned by Pitney Bowes Mailing Systems, showed people find mail not only the least intrusive but also the most secure method of getting all kinds of communications.

The researchers asked consumers to rank by preference five delivery systems. First-Class mail came in first, followed by Standard mail, overnight delivery service, fax and, least popular of all, e-mail.

 

 

 



Copyright © 1998 by Bond Communications.


 

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